Stop Undercharging for Your Copywriting
Calculate What Your Work Is Actually Worth in 3 Minutes
ValueShift is a free pricing calculator that helps copywriters charge based on value delivered, not hours worked. Get client-ready pricing breakdowns with industry benchmarks.
Try ValueShift Now (Free) →You’re Not Charging Too Much. You’re Just Not Showing the Value.
Most copywriters struggle with the same pricing problems. Sound familiar?
💸 Undercharging by Default
You charge $0.10 per word when conversion experts charge $1.00+. You know you’re leaving money on the table, but don’t know what’s fair.
😰 Price Pushback from Clients
Clients question your quotes because they don’t see the ROI. You lack the data and framework to justify your pricing confidently.
⏰ Hourly Pricing Trap
Billing by the hour punishes efficiency. The faster you get, the less you earn—even though your results are better.
📊 No Clear Benchmark
You spend hours researching rates, creating proposals, and second-guessing yourself. There’s no simple answer to “What should I charge?”
Value-Based Pricing Made Simple
Three steps to calculate fair, defensible pricing for any copywriting project
Select Your Project Type
Choose from sales pages, email sequences, website copy, blog posts, or custom projects. ValueShift knows the market value of each format and provides baseline pricing.
Answer Value Questions
Factor in ROI potential, audience reach, industry expertise, research requirements, and timeline. These aren’t “extras”—they’re the real value you deliver to clients.
Get Your Justifiable Price
Receive a detailed breakdown showing exactly why your price is fair, complete with client-ready justifications and industry benchmarks you can share in proposals.
Everything You Need to Charge Confidently
No more guesswork. No more undercharging. Just transparent, defensible pricing.
Smart Price Breakdown
See exactly how each factor contributes to your final rate. Understand the math behind your pricing and explain it clearly to clients.
Client-Ready Justifications
Get pre-written explanations for every pricing element. Copy-paste into proposals or use as talking points in client conversations.
Industry Benchmarks
Compare your rate to industry averages ($0.10/word), strategic writers ($0.30-0.50/word), and conversion experts ($1.00+/word).
Experience Multipliers
Factor in your years of expertise with proven multipliers—from beginners (1x) to industry leaders (3x). Price based on where you actually are.
Project-Specific Calculations
Different copy types have different values. Sales pages aren’t blog posts—your pricing shouldn’t treat them the same.
ROI-Focused Framework
Price based on business impact, not time spent. If your copy drives $100k in revenue, you deserve more than $500.
Trusted by Copywriters Worldwide
What Copywriters Are Saying
“I was charging $300 for sales pages. After using ValueShift, I realized my work was worth $2,500. My next three clients paid it without hesitation.”
Conversion Copywriter
“The justification breakdown is brilliant. I literally sent it to a client who was pushing back on my quote. They approved it immediately.”
Email Marketing Specialist
“For the first time, I have confidence in my pricing. No more awkward negotiations or feeling like I’m overcharging.”
Freelance Writer
Common Questions
Is ValueShift really free?
Yes, 100% free. No hidden fees, no premium tiers, no credit card required. We believe every copywriter deserves access to fair pricing tools.
How is this different from hourly pricing?
Hourly pricing punishes efficiency and ignores business impact. ValueShift prices based on the results you deliver—ROI, audience reach, expertise—not time spent. A sales page that generates $500k in revenue is worth more than $300, regardless of whether it took you 3 hours or 3 days.
Can I use this for client proposals?
Absolutely. The breakdown and justifications are designed to be shared with clients. Many users copy them directly into proposals or use them as talking points in pricing conversations.
What if my client still says it’s too expensive?
Then they’re not your ideal client. ValueShift helps you attract clients who understand the value of professional copywriting. If someone balks at a fair price backed by clear justifications, they’re likely going to be difficult throughout the project.
I’m a beginner. Should I still use value-based pricing?
Yes, but the calculator accounts for experience level. Beginners get a 1x multiplier, while experts get up to 3x. This ensures your pricing reflects where you are in your career while still being based on value, not arbitrary hourly rates.
How accurate is the calculator?
The calculator is based on industry research, market rates, and input from experienced copywriters. It provides a strong starting point that you can adjust based on your specific situation, market, and client relationships. Over 2,500 copywriters use it to set their rates.
Ready to Stop Leaving Money on the Table?
Calculate your ValueShift price in 3 minutes. Free forever. No credit card. No signup.
Try ValueShift Now →