The 4-Step Process I Use for Every Copywriting Project Early on, every project felt chaotic. A client would reach out, I’d say yes, and then I’d just… start writing. No plan. No process. Just hoping it would work out. Sometimes it did. A lot of times it didn’t. I’d misunderstand what the client wanted. After […]
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SEO Basics Every Copywriter Should Understand (Plain English Guide) When I first heard the term “SEO copywriting,” I thought it was a completely different skill. Like something only tech people or digital marketers understood. Turns out, it’s not that complicated. And once I got it, my writing got better and more valuable to clients. SEO
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What Clients Really Think About AI Copywriting (Spoiler: It’s Not What You Expect) Everyone’s talking about AI replacing copywriters. But nobody’s asking the people who actually hire us: What do clients think? I’ve been tracking this for the past year. I’ve talked to 20+ clients. I’ve seen what happens when they try AI. And I’ve
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AI can write. We know that now. ChatGPT cranks out blog posts. Jasper writes sales pages. Claude creates email sequences. So what’s left for us? Everything that actually matters. I’ve been using AI daily for over a year. My income went up 30% in that time. Not despite AI, because of it. But here’s the
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The Biggest Lie About AI and Copywriting “AI is going to replace all copywriters.” You’ve heard it. I’ve heard it. Your friends who don’t understand what copywriters actually do? They’ve definitely said it. And it’s complete BS. Not because AI can’t write. It can. I use ChatGPT literally every day in my work. The lie
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